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Duration : 3 Years Eligibility : Pass in 12th grade/ PUC under 10+2+3 system with a minimum 50% aggregate marks Seats Available: 30 Seats Location: Trivandrum, Calicut, Kannur, Bangalore, Nagpur The coursework for BSc in Visual Communication Design has been developed to enable our students to systematically explore communication design in all its aspects. Each semester includes core papers and electives and each of these subjects combine theory, practical/ studio work and value education to provide a holistic and creatively charged atmosphere. The semesters will have evaluations, examinations and assignments and students will be guided through each of these stages by dedicated and inspiring gurus. The key value of Bayspro’s degree curriculum is to build on the foundation and understanding of design as a discipline. Course Overview Introduction to communication Communication media Drawing and environmental studies Advertising Value education Audiography & audio production Photography Instrumental design Film studies Magazine layout design Web design Video editing and production Objectives of the course • To achieve proficiency in techniques of expressing an idea and translating a concept into creation • To understand the application of elements and principles of design • To use theory and method for presenting evocative and compelling stories • To develop an appreciation of function, aesthetics and technology in design • To evolve into a skilled and competent design and communication professionals of international standards • To inspire entrepreneurial ventures in your field of specialisation • To aspire to a voracious, curious and critical engagement with design • To look beyond classical representations, students are pushed to enhance their capacities for visual and graphic expression Learning by doing Projects, assignments, industrial attachments and internships are an intrinsic and significant part of our curriculum. In the final semester, students will work on a project in great detail and present their work for evaluation. Bayspro graduates of Communication Design will be designers who will be a part of the global communication design culture and the global design market/ industry Our teachers will foster an open-minded engagement with the presence and potential of culture to create new designs. Our graduates will have an awareness of the relationship between design and culture and market. Their strengths will include a multidisciplinary approach to design solutions and they will work on various design platforms with proficiency in cutting-edge technology.

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